The Eternal SBI Card is a new co-branded credit card launched by SBI Card and Eternal Limited, designed to provide users with discounts and cashback benefits on popular platforms like Zomato, Blinkit, and District. This card aims to reward customers with savings on everyday purchases and special offers, making it an attractive option for frequent users of these services.
- 10% instant discount on Zomato, District, and Bistro purchases
- 10% discount on electronics and beauty products on Blinkit, 5% on other categories
- 5% cashback on Apollo 24|7, ixigo, Uber, and Urban Company, capped at ₹1,000 per month
- 1% cashback on other eligible purchases, up to ₹500 per month
- Monthly buy-one-get-one movie ticket offer through District
- Joining fee of ₹499 with a complimentary six-month Zomato Gold membership
- Annual fee waiver if spending reaches ₹2 lakh in the previous year
- Foreign currency markup fee of 3.5%
What discounts does the Eternal SBI Card offer on partner platforms?
The card provides a 10% instant discount on eligible purchases made through Zomato, District, and Bistro. On Blinkit, cardholders receive a 10% discount on electronics and beauty products and a 5% discount on other eligible categories. The combined monthly discount limit across these platforms is ₹2,000.
How does the cashback system work with this card?
Cardholders earn 5% cashback on eligible spending with Apollo 24|7, ixigo, Uber, and Urban Company, with a maximum cashback of ₹1,000 per month. For other eligible purchases, the card offers 1% cashback, capped at ₹500 per month. These cashback benefits are subject to specific terms and exclusions.
Are there any additional benefits included with the card?
Yes, the Eternal SBI Card includes a monthly buy-one-get-one movie ticket offer through District, with a maximum discount of ₹200 on the second ticket. Additionally, the card comes with a complimentary six-month Zomato Gold membership upon joining.
What are the fees and charges associated with the Eternal SBI Card?
The card has a joining fee of ₹499. The annual fee can be waived if the cardholder spends ₹2 lakh or more in the preceding year. There is also a 1% fuel surcharge waiver of up to ₹200 per statement cycle. The card is available on Mastercard and RuPay networks and carries a foreign currency markup fee of 3.5%.
When and how can customers apply for the Eternal SBI Card?
The card was announced on October 15, 2026, and applications will open in phases starting October 22, 2026. Customers interested in early access can register through the Zomato, Blinkit, and District apps.
What do company leaders say about the new card?
Salila Pande, managing director and CEO of SBI Card, emphasized the company’s commitment to offering products tailored to customers’ lifestyles and preferences, highlighting the strategic alliance with Eternal as a reflection of this goal.
Akshant Goyal, CFO of Eternal, stated that the card is built on the belief of helping customers get more value from their daily transactions, focusing on high-frequency purchases that are part of their lives.
Overall, the Eternal SBI Card offers a range of discounts and cashback rewards that can benefit users who frequently shop on partner platforms or use services like Apollo 24|7 and Uber. The card’s fees and conditions are designed to encourage regular spending while providing valuable perks.
