Australia's Groundbreaking Social Media Ban: Protecting Kids Under 16

Australia has enacted a pioneering law called the Online Safety Amendment (Social Media Minimum Age) Bill 2024, banning children under 16 from having accounts on certain social media platforms starting December 10, 2025.​

The law aims to protect minors from the pressures and dangers of social media, including addictive design features, exposure to harmful content, and negative mental health impacts.​

Social media companies like Meta (Instagram, Facebook), TikTok, Snapchat, X (formerly Twitter), YouTube, Reddit, and others are required to implement "reasonable measures" to verify age and prevent under-16 users from creating or maintaining accounts.​

Messaging platforms such as WhatsApp and educational platforms like Google Classroom are exempted as they do not meet the criteria of social media under this law.​

Platforms face heavy fines up to AUD 49.5 million (approx. USD 32 million) if they fail to comply, holding social media companies fully responsible for enforcing the ban.​

The government does not penalize children or parents for violations; the onus is solely on the platforms to ensure compliance through age verification technologies and AI-based behavioral data analysis, without requiring direct ID verification.​

The ban raises concerns about its enforceability and unintended consequences, as expressed by tech giants like Google and YouTube, which predict challenges in accurately determining age and fears of social isolation among disabled teens or vulnerable groups.​

Despite criticism, the law enjoys strong public support in Australia, with surveys showing over 77% of Australians favoring measures to protect children from online harms associated with social media overuse.​

The law also signals a global precedent, influencing other countries' digital safety policies and heightening corporate social responsibility expectations on digital platforms regarding young users' wellbeing and safety.​

Preparations for the ban's enforcement include platform notifications to underage users to save their data before account deactivation, with platforms working on technical compliance to meet the December deadline.​